Subscription Style

How Do You Want to Shop?

Everyone's different. Some want total control. Some want zero decisions. Pick your style -- you can always change it later.

🎁

Surprise Me

Just send me great meat

Pick a budget, tell us what you don't eat, and we handle the rest. New cuts, seasonal picks, farm discoveries. Like a gift to yourself every month.

You control

  • Budget ($149–$300)
  • Proteins to exclude
  • Delivery frequency

We handle

  • Specific cuts
  • Farms
  • Quantities
  • Seasonal rotation

Time: Setup: 2 min. Per box: 0 min (or swap if you want).

Best for: Busy people, adventurous eaters, anyone who hates decisions

Most popular
🧭

Guide Me

Set my preferences, fill my box

Tell us how you cook, your quality standards, and farm preferences. We build the box, you review and swap before it ships. Gets smarter over time.

You control

  • Cooking occasions & meal count
  • Quality floors per protein
  • Farm loyalty levels
  • Per-item flex level

We handle

  • Specific items within your preferences
  • Seasonal picks within your ratios
  • Auto-improvements from swap history

Time: Setup: 10 min. Per box: 5 min to review and tweak.

Best for: Most customers — wants personalization without micromanagement

🎯

I'll Drive

I pick every cut, every farm

Build a standing order with exact cuts, quantities, and farm locks. Set substitution rules for every item. You're the butcher — we're the delivery service.

You control

  • Every cut and quantity
  • Farm per item (lock or flex)
  • Substitution rules per item
  • Auto-swap vs ask-first per sub

We handle

  • Fulfillment when your rules allow flexibility
  • Price within your tolerance range

Time: Setup: 20 min. Per box: 10+ min managing rules and swaps.

Best for: Power users, picky eaters, people with strong farm/quality opinions

Compare at a Glance

Feature 🎁 Surprise Me 🧭 Guide Me 🎯 I'll Drive
Pick specific cuts Swap only ✓ Full control
Lock farms Per protein ✓ Per item
Quality floors ✓ Basic ✓ Per protein ✓ Per item
Substitution rules Auto Flex dials ✓ Full rules
Seasonal discovery ✓ Maximum ✓ 30% new Opt-in only
Price predictability ✓ Budget lock ±$15 range Varies most
Setup time 2 min 10 min 20+ min

You can always switch

Start with Surprise Me and upgrade to Guide Me after a few boxes. Move to I'll Drive when you know exactly what you want. Downgrade anytime. Your preferences carry over between modes.